Green Wednesday – The Cannabis Black Friday

If you’ve never heard of Green Wednesday, you’re not alone! While popular cannabis holidays, like 4/20 and 7/10 (OIL day) have entered the mainstream, Green Wednesday remains a hidden gem to many, despite being the second largest cannabis holiday behind 4/20. It falls on the Wednesday before Thanksgiving and is the cannabis industry’s version of Black Friday, with deals and bundles launching just in time for the big holiday weekend and the ever-important “cousin walks”. But how did this holiday get its start, and how can YOU celebrate Green Wednesday this year? Let’s find out!


Green Wednesday is largely considered to have its origins in 2016 when it was coined by the California cannabis delivery company EAZE after they noticed a huge rise in sales the day before Thanksgiving. It’s speculated that consumers were looking to stock up on their favorite products before many retailers closed for the holidays. Since then, Green Wednesday has become famous for the amazing deals and discounts offered to recreational and medical consumers, quickly becoming one of the biggest cannabis shopping days of the year! One 2022 study from Ayr Wellness found that 70% of consumers use Green Wednesday to stock up on products to share with friends and family over Thanksgiving, and 64% of respondents said cannabis would replace alcohol during the holiday.

Cannabis and Thanksgiving

The holidays are a stressful time for many, with one study reporting that 38% of respondents experienced an increase in stress leading up to Thanksgiving. As a result, many people turn to cannabis this time of year to help combat stress and create a more positive environment for friends and family. Taking advantage of the discounted prices on cannabis during Green Wednesday can be a great entry point for those looking to incorporate cannabis into their holiday festivities. Here are some ways that cannabis can enhance your Thanksgiving:

Stress Relief

It’s no secret that cannabis has a reputation for helping consumers relax and unwind. Many cannabis products can help curb anxiety and enhance your (and your guests!) mood – helping to avoid those notorious kitchen table debates. If you or your guests are new to cannabis, products like edibles, infused beverages, and vapes can be a wonderful, beginner-friendly way to consume. Plus, they’re delicious!

Enhance Your Dinner

Did you know that cannabis can stimulate your appetite and make food taste and smell better? Studies have shown that cannabis stimulates dopamine which results in feelings of joy, euphoria, and a heightened appetite, often referred to as “the munchies.” Incorporating cannabis into your Thanksgiving celebrations can be a great way to help you make room for seconds, or thirds (we don’t judge). A 2014 study also found that cannabis can actually enhance your sense of smell and taste, resulting in a much more enjoyable dinner experience. Your grandmother’s stuffing has never tasted better!

In short, Green Wednesday is an amazing way for new and experienced consumers to cash in on awesome holiday deals and elevate their Thanksgiving celebrations. From stress relief to mood enhancement and a heightened sense of taste and smell, cannabis might just be your new favorite holiday tradition! If you’re interested in what Green Wednesday has to offer, stop by Gage and check out our upcoming deals!